This post is a continuation from my preceding post. If you have the answer to the 5 questions, here’s how your can weave your purpose into your brand or business.

First, know this. Purpose will differ in the way you live it out day to day.

Let me break this down. If for example, you have a strong conviction that your purpose bothers on helping single mothers rebuild their self worth so that they can raise strong kind people in the society; weaving your purpose into your business or brand can look something like this.

Day 1 – Show up and listen.

Pay full attention when they speak. Validate their feelings and experiences.

Day 2 – Offer encouragement.

Offer sincere and specific praise for their achievements.

Highlight their strengths and positive qualities.

Day 3 - Provide Constructive Feedback:

Offer feedback in a constructive and helpful manner.

Focus on areas of improvement rather than criticism.

Day 4 – Pull out your planning skills and help them set their goals.

Help them set achievable goals.

Break larger goals into smaller, manageable tasks.

Day 5 – Be there to celebrate their milestones and successes.

Acknowledge and celebrate their accomplishments, no matter how small.

Reinforce the idea that their efforts matter.

Day 6 - Help them identify areas for growth without self-criticism.

Day 7 - Surround them with positive influences and role models.

Day 8 - Provide Resources that you know will be valuable for their growth.

Share books, articles, or other resources that help promote their self-worth.

Day 9 – Say “I’ve got you” and mean it.

Be available to provide assistance or guidance. Offer help without judgment or condescension.

I can keep going on but I’m guessing you get the point.

Purpose is not a static concept; it's dynamic and evolving.

Just as your brand or business adapts to changing landscapes, your purpose should remain adaptable, ready to pivot and respond to the needs of the times.

This adaptability ensures that your commitment to positive change remains relevant and impactful.

Now impact doesn’t always have to be this big thing all the time. It’s the little things too. In whatever way you can show up and serve, you’re living out purpose.

Short story.

This past Sunday, I was wandering around the grocery store and spotted a tired mom wrestling with her shopping cart and a crying baby. It looked like she was juggling more than she could handle. So, I strolled over and offered to hold her baby while she finished her shopping.

At first, she eyed me suspiciously, probably wondering if I was some undercover baby-snatcher.

I burst into laughter in my head because I could hear my inner critic mocking, ‘okay miss baby carrier, you better turn around and leave this woman and her child alone’.

As I’m contemplating turning around, she hands her baby over. We exchange a few words, share some quick stories, a chuckle or two, while she completes her shopping at the frozen foods aisle.

When she was done, I handed her baby back.

It was a brief but heartwarming exchange. When we said our goodbyes, she looked like she could lift a truck with her smile.

Now I don’t know what that mom’s biggest fears are when she’s alone with her thoughts in bed at night but maybe, just maybe our encounter earlier in the day made an impact.

That’s the same with building a purpose-driven business or brand. Start with the seemingly little acts of service that create little impact.

To you, that impact might look like nothing, but to your clients, it might be the world.

I like to picture it this way - purpose as a seed planted. Through your daily actions, you water and nurture this seed, until it grows into this mighty tree. The branches symbolize the diverse impact of intentional smiles, encouragements, coaching sessions, coffee chats, virtual walks, brief check-ins, reaching far and wide.

A purpose-driven business is not merely transactional, although the money part is important. However, we must look at it first as a platform for cultivating a culture of contribution and service.

In conclusion, the integration of purpose into your brand or business is a journey of significance. It's a commitment to weaving service into the very fabric of your existence.