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Chronicles of a journey fuelled by purpose and people

 

By Dr. Tina Elinwa

The E.P.I.C. Framework: Turn Your Expertise into Market Authority

Creating solutions is easy. Creating valuable solutions that build authority? That's where the game changes.

Most experts spend too much time offering generic solutions. If you want to dominate...

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How to Manage Stakeholder Egos Without Damaging Authority when finalizing your Business Plan consulting

When finalizing a comprehensive business plan at a high level, navigating conflicting stakeholder opinions requires both strategic finesse and a deeper understanding of human dynamics.

At the heart...

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Scope Change is Inevitable: How Smart Leaders Turn It Into a Competitive Weapon consulting

Navigating scope changes in a high-stakes project presents an opportunity to redefine not just communication but the essence of strategic adaptability.

For high-level leaders, communicating these...

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Stop Consuming, Start Creating: The Real Secret to High-Level Achievement authority in business
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Own Your Authority authority in business

Stop waiting to be recognized.

Start owning your authority today.

Most leaders believe recognition precedes action.

They wait.

For approval. For validation. For the right moment.

But the truth?

That...

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Why Market Positioning is Less About Attraction and More About Repulsion consulting

At first glance, the advice on market positioning seems straightforward - clarity in brand messaging attracts the right clients. However, for high-level leaders, the conversation around positioning...

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Leaders, Ditch the Hard Sell: The Bold Tactic to Make Clients Chase You consulting

When a high-level client doubts the value of your solutions, the traditional approach is to present ROI calculations, case studies, or success metrics. 

However, for senior leaders operating...

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Algorithms are controlling you more than you are controlling them

You’re more distracted than you think.


I know, because I’ve been there. Grabbing my phone more often than I care to admit, scrolling through notifications like it’s oxygen.

We...

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Embracing a New Direction: Why Our Focus Has Shifted to Serving Every Leader

Sometimes, the greatest clarity comes from unexpected places. A few months ago, I was deeply committed to serving women leaders, helping them turn their expertise into thriving businesses by...

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So you honed the knowledge and the skills. Now what?

Starting my business felt like stepping into a vast unknown. After years of pouring my heart into acquiring the right skills and knowledge, I finally had a solid business plan, secured the...

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The Unspoken Burden: When We Are Our Harshest Critics

In the fast-paced, interconnected world we live in, it's easy to lose sight of the importance of seeking external support and guidance.

We often find ourselves grappling with life's challenges...

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My humiliating slap episode and how one man's words altered my path

My eyes felt like they were about to pop out of my head. 

It took me a while to get wind of the fact that I had just been slapped in the face. Hard. 

With my right hand on my right cheek...

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